Martin Verwijmeren

Recent Posts

Conquering Returns and Aftermarket Complexity to Strengthen Relationships with Your Customers

Posted by Martin Verwijmeren     Apr 9, 2018 11:07:53 AM

We've talked about the "Amazon Effect", and the need for agile supply chains to properly handle the increasing expectations customers have regarding factors like costs, availability, and the delivery options of the items they are purchasing. And those increased expectations have also bled into business or B2B transactions as well. After all, business buyers go home at night and grocery shop, go to the mall, and shop online like everyone else.

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Why End-To-End Supply Chain Visibility and Control is Essential

Posted by Martin Verwijmeren     Mar 28, 2018 7:15:00 AM

Establishing maximum efficiency in your supply chain is vital in today’s customer-centric climate. The average consumer is only willing to wait a maximum of 4.5 days for delivery, down from 5.5 days in 2012, according to AlixPartners research. People spend time online researching products and identifying the best prices, but when they order, they expect things to arrive quickly, and to have visibility into its delivery status every step of the way.

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Building for the Future - Why You Need a Control Tower and What You Should Look for in One

Posted by Martin Verwijmeren     Mar 20, 2018 10:40:27 AM

The expectations of the average customer have changed a great deal in the last few years. People want products quickly and expect them to arrive in increasingly tight windows of time. Most businesses rely on a complex and disparate network of partners and software systems to fulfill their orders.

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3 Ways Control Towers Drive Profitability for Logistic Service Providers

Posted by Martin Verwijmeren     Mar 1, 2018 10:20:00 AM

The customer demand economy has permanently altered supply chain and in turn, it's forced supply chain leaders to search for answers. From better supply chain visibility to supply chain orchestration, companies are searching for ways to be quicker, more efficient and more agile than ever before. In turn, they have realized that they can't do this alone and have moved toward utilizing strategic partners to help them figure out how to transform their supply chain strategy.

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Is Your Supply Chain Strategy Inside-Out or Outside-In?

Posted by Martin Verwijmeren     Jan 26, 2018 8:00:49 AM

Digitization has changed everything. It’s changed not only how we interact but how we make decisions with readily available information. This accessibility to information and organizations has flattened the playing field for every organization as they look to market and sell their wares.

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Supply Chain Visibility: We Should Be Striving for More

Posted by Martin Verwijmeren     Oct 11, 2017 7:22:00 AM

Everything you know about supply chain visibility is wrong or at the very least it’s limited. You may look at your supply chain today and say “I have good supply chain visibility” but I’d ask you how you define it.

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The Importance of Supply Chain Orchestration - Some Highlights from the Gartner Supply Chain Executive Conference in Arizona

Posted by Martin Verwijmeren     May 31, 2017 9:00:00 AM

Last week Gartner held its annual supply chain executive conference in Phoenix. Overall it was an excellent event, with more than 1,800 supply chain leaders in attendance. 

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4 Ways to Succeed with Supply Chain Orchestration

Posted by Martin Verwijmeren     Feb 20, 2017 6:35:42 AM

Effective customer chain control can elevate your business to the next level while at the same time provide a competitive edge and help build a positive reputation for companies in any industry, and companies that ensure supply continuity and optimal functioning all along the supply chain are better able to satisfy the demands of their customers.

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The End of Stock and Transport

Posted by Martin Verwijmeren     Dec 21, 2015 12:14:57 PM

Times are quickly changing. Especially in Supply Chain Management many traditional phenomena are rapidly becoming obsolete.

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How Customer Chain Control impacts your Supply Chain

Posted by Martin Verwijmeren     Nov 27, 2015 10:00:00 AM


As a Supply Chain Director you are forced to bridgetwo contradictory demands: customer intimacy and operational excellence. And even if you like to deal with challenges, this might cause headaches every once in a while. Maybe you know how to manage them, but do you have the systems to do so? Customer control can have a huge impact on a supply chain, for both logistics service providers (LSP’s) and shippers (manufacturers, wholesalers and retailers).

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