Omni Channel Sales has put increasing pressure on the P of Place in the traditional Marketing Mix. Specifically the pressure to optimize freight spend makes logistics more the focal point for successful businesses. This development has made it imperative for organizations across the world to reinvent their Supply Chain Management (SCM) strategy.
For shippers, logistics is no longer just a cost component - it is a differentiating factor and a competitive advantage. In many cases transportation is outsourced to multiple Logistic Service Providers (LSPs). But how can you improve outsourcing? Do you have the right information to manage this relationship?