5 Lessons from Unilever's Global Supply Chain Strategy

Posted by Martin Verwijmeren on May 15, 2015 3:32:00 AM

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How Unilever Doubles Sustainability and Business Results in one Supply Chain Strategy.

Did you know that Unilever halves its environmental impact by 2020 while doubling its revenue?

5 Lessons from Unilever's Global Supply Chain Strategy

 

Unilever achieves this by reintegrating the supply chain back into the heart of their business. For Unilever Marketing's P of place becomes the focal point for future business growth:

Keeping Customers happy while halving its environmental impact.

5 Lessons from Unilever

Unilever's SVP Supply Chain Europe, Neil Humphrey teaches us 5 lessons on how to reach this ambitious goal:

  1. What needs to be on top of the Supply Chain Agenda?
  2. How Unilever connects to win.
  3. How Unilever segments markets from a Supply Chain perspective.
  4. How Unilever creates a shelf-connected Supply Chain.
  5. How Unilever achieves its biggest sustainability achievement sofar.

 

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